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George
Tim
Here are the people behind The Watersports Centre
Here are the people behind The Watersports Centre
The Watersports Centre is a family-run business, founded in 2021 by father and son Tim and George Dufty. Born from a shared love of the water, they built a specialist kitesurfing, wingfoiling and foiling shop grounded in honest advice and genuine expertise, backed by George's 10-year professional kitesurfing career and years spent running the family kiteschool. Every recommendation, in store and online, comes from people who've lived the sport and genuinely care about getting you on the right kit.
Co Founder of The Watersports Centre
George Dufty is co-founder of The Watersports Centre, and kitesurfing has been his life since he was 12 years old. That early passion turned into a professional kitesurfing career by 16, one that would last a full 10 years, backed throughout by a decade-long sponsorship from Liquid Force. Over that time, George won 1st place at the Under-21s European Freestyle Championships and five British Freestyle Championship titles, a record no one else holds to this day.
Alongside competing, George built a professional coaching career, becoming a certified specialist coach under the BKSA, a title only a handful of people in the UK held at the time. That experience on and off the water eventually shaped The Watersports Centre.
Today, George is the voice on the other end of the phone most days, sharing his infectious passion and knowledge of wingfoiling, kitesurfing and foiling with anyone who calls in. He's deeply committed to guiding customers through their buying journey with honest, genuine advice, so much so that he'll happily admit he's incapable of selling something he doesn't truly believe is right for you. These days he's likely to be found working hard behind the laptop during the day and stoked to be out on a parawing (his new favourite obsession) after work or on the weekends!
Co Founder of The Watersports Centre
Tim Dufty is co-founder of The Watersports Centre. In his "previous life," he was a lawyer for over 20 years. His journey into kitesurfing began in 2011, taught by George (not something we'd recommend these days, but a pretty cool part of their story!). From the start, Tim was a huge support for George, driving him to the beach before and after school and later out on the road across the UK and Europe to chase competitions.
In 2013, Tim and Sarah took a leap of faith and bought the very kiteschool that had first sparked George's passion. Tim qualified as a Senior Instructor under the BKSA and juggled teaching with his full-time career as a lawyer, while Sarah ran the school day-to-day for around two years. Over the years, Tim taught hundreds of people to kitesurf, building a deep, practical understanding of what people need as they get into the sport, a wealth of experience he's always happy to share and one that still shapes how he approaches every customer today.
You'll usually find Tim behind his laptop, a hundred tabs open, powering through work at a speed the rest of us can only admire. He's the one customers can rely on to see them through warranty claims, and he's a dab hand at kite and wing repairs too. Honestly, we don't know what we'd do without him!
Marketing and Media Manager
Emily is George's fiancée, and from the moment they met, she was always by his side supporting his kitesurfing career, instantly hooked on watching him ride and compete. She joined The Watersports Centre in 2021, after previously working for Tim as bookings manager at the kiteschool. Her own connection to the sport runs deep too, she learnt to kitesurf in 2018 in Brazil, taught by George on one of his training trips, and it was here she discovered a love for capturing the sport itself, the true starting point for her passion for content creation and marketing.
Many more trips followed, along with a coaching company the two of them set up together, where filming and reviewing every session with clients gave Emily an unintentional masterclass in fast-turnaround, high-impact media.
Hugely passionate about people, connection and creativity, Emily couldn't resist the chance to join the TWC team, even with no formal training. Over the past five years she's grown alongside the business, and is now behind every video, every image, and all of the marketing you see from The Watersports Centre, still bringing the same care for customer experience that shaped her background before TWC. You'll usually find her happiest on a sunset session, Madonna's "Hung Up" blasting on repeat, or more recently, out efoiling, with wingfoiling next on her list.
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Free shipping over £65
5* Reviews you can trust
TWC Rewards
0% Finance Available
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Opening Hours
Monday - Friday 10:00 - 17:00
Saturday: 9:30 - 12:30
Sunday: Closed
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Get In Touch
Opening Hours
Monday - Friday 10:00 - 17:00
Saturday: 9:30 - 12:30
Sunday: Closed
Customer Service
TWC rewards
Earn £5 for every £100 you spend
Join for free and start earning points on every order. Redeem them for money off the kit you're already after.
Free to sign up
Earn as you spend
Redeem anytime
Already a member? Log in here.
Unit A3 Albion, Daedalus Park, Daedalus Drive, Lee-On-The-Solent, PO13 9FX, United Kingdom
VAT No. 400833536
© 2026 The Watersports Centre